Building and scaling CPG brands online and on shelf at retail.
Buildingbrands
onlineandon shelf
Retail media, shopper marketing support and the digital shelf for CPG brands. A new era of shopper marketing, with the receipts.
let’s build together ↗let’s build together ↗#001
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#001
Our playbook, your growth
Retail media strategy and execution, digital shelf optimization, and performance reporting your buyer can read.
Plans built across Instacart, Walmart Connect, Roundel, Kroger and more, executed weekly, and reported in a workbook, a check-in every two weeks and a monthly deck. We plan the media and digital shelf together around the retailers where your products are sold.
Every plan ends up in a room like this. We hand you the numbers and the narrative for it.
Platforms we play on
Scope confirmed at onboarding
InstacartTarget RoundelWhole FoodsKrogerWalmart ConnectAlbertsonsSam's ClubSproutsPublixWegmansDoorDashGoPuff
Your retailers.
One connected plan.
Your
retailers.
One connected
plan.
Retail mediastrategy and execution
Media plans built across Instacart, Walmart Connect, Roundel, Kroger and the grocers on Carrot Ads, to drive awareness, trial and loyalty. Bought and tuned weekly, on your accounts.
Digital shelfoptimization
Merchandising support so your digital presence matches your in store impact: content, search rank, item not found and stockouts watched daily and surfaced as asks.
Performanceand data analysis
A live workbook, a written check-in every two weeks that starts with what we need from you, and a monthly deck that turns consumer, distribution and category data into what to do next.
Shopper marketingsupport and creative
Channel strategies, promo initiatives and retailer budgets planned with your sales team, plus the display, product page and video creative the placements need, made in house.
The cadence behind every retail partner
Every day
Latest available spend, sales and shelf signals reviewed for connected accounts. Pacing and performance changes flagged against agreed rules, with delayed or missing data made visible.
Every week
Bids and budgets moved, search terms harvested, bleeders paused. About an hour of hands on each account.
Every two weeks
A written check-in, three to six pages. Asks first, then pacing, one line per retailer, then what we changed and what happened.
Every month
A deck and a call. The numbers come from the ledger, the narrative from the person who did the work. Never sent cold.
Every quarter
Budget replanned against distribution changes and the moments that matter: resets, launches, seasonal peaks.
Every year
Next year's plan. Ads budget as a share of projected retail revenue per retailer, with the scenarios to argue over.
Retail media
Platforms we play on
Grocery
Where we run
Platforms
we play on.
Instacart
Target
Whole Foods
Kroger
Walmart
Albertsons
The long tailSo, ready to scale on shelf?
What it costs
Here is what
we charge.
What’s in
- All five services
- Live workbook
- Check-in every two weeks
- Monthly deck and call
- Creative included
- No media markup
For brands spending over $30,000 a month on retail media. Under that, scoped on the first call. Three month initial term, then month to month.
The work
Pitches, plans and reviews your buyer can read.
let’s build together ↗let’s build together ↗
The target
Your ROAS goal comes from your margin, not from a benchmark.
Explore how margin and one repeat purchase change a media-only scenario. Campaign targets also need your costs and account data.
Illustrative scenarios using gross margin and an assumed repeat purchase rate. These exclude agency fees and other costs outside the margin. They are not forecasts or approved campaign targets.
Media breakeven scenario
2.22x
The point where gross profit covers media spend in this simplified model, before agency fees and other excluded costs.
One-repeat scenario
1.78x
Assumes this share of buyers makes one extra purchase of the same value and margin, with no extra acquisition cost. Fees and other excluded costs still apply.