Here is what we charge.
Most agencies will not tell you the fee until the third call. We think that is a tell. Ours is 10% of the retail media spend we manage, for brands spending over $30,000 a month. The structure and the promises below do not change, whether you are holding one shelf or scaling across a dozen.
One plan.The whole playbook, for 10% of ad spend.
No tiers to pick between. The scope is the same for every client, all five services. The fee is 10% of the retail media spend we manage, for brands spending over $30,000 a month. Under that, we scope it on the first call.
Everything below, every month, for every retailer where you have a paid channel.
- Retail media strategy and execution. Media planned, bought, and optimized on the retailer channels agreed for your account, with a budget by retailer by month and targets based on documented margin and cost assumptions.
- Shopper marketing support. Channel strategies, promo initiatives, and the retail media budget for each retail partner, planned with your sales team.
- Digital shelf optimization. Daily review of available product content and availability signals on the agreed retailer sites, with issues surfaced as asks and data gaps made clear.
- Performance and data analysis. The live workbook, the check-in every two weeks (three to six pages, asks first, every change paired with what it did), and the monthly deck walked through on a call.
- Planning and line reviews. Next year's budget as a share of retail revenue per retailer, replanned every quarter, plus the numbers and narrative for your line reviews.
- Weekly hands on the account. Bids and budgets moved, search terms harvested, bleeders paused.
- Creative for the placements. Display statics, product page imagery, and short video for sponsored brand slots, produced in house.
- Onboarding. Available account history reviewed, gaps documented, and targets with margin, cost and repeat-purchase assumptions agreed before media changes. A budget by retailer by month, signed by both of us.
How the fee works
10% of the retail media spend we manage, invoiced monthly, for brands spending over $30,000 a month across their retailer platforms. Under that, we scope it on the first call. Nothing is priced by the hour and nothing is added to the media.
The terms.Terms that hold under every version.
Whatever the fee comes to, these do not move. They are in every contract, as printed here.
Asked first.The questions a founder asks before the fee.
Short answers. For a fuller checklist, read our guide to choosing a grocery retail media agency.
Do you hold the media dollars?
Never. Billing sits on your card with every platform. We take a seat on the account and run the work; the money never passes through us.
Who owns the ad accounts?
You do, always. Every network account is in your name, on your billing, with us added as users. If we part ways you remove our access and lose nothing.
What if a retailer has no paid channel?
It gets our eyes, not an invoice. We watch stockouts, item not found, and product page gaps there and surface them as asks in the check-in. There is no fee for a retailer we cannot buy media on.
Is creative extra?
Creative for your placements is produced in house and included in the scope we agree; the number of units per month is set in the proposal.
Do you pitch our retailers for us?
No. We hand you the numbers and narrative for your line reviews, in the form your buyer reads, and you make the pitch. Brokerage and Amazon marketplace as a standalone practice sit outside the scope too; we will introduce you to people who do them well.
How long is the commitment?
Three months to start, then month to month. We open the renewal conversation 15 days before the end of the initial term. There is no annual lock in.
What do you need from us to start?
A SKU master, your gross margin, your distribution list, your seasonal and promo calendars, and an agency seat on each ad account. We review available account history, ideally covering the previous twelve months. For a new account or missing periods, we document the gaps and agree how to establish a baseline before making changes.
What happens on the first call?
Thirty minutes. We review the public product pages and availability we can observe, then discuss three things we would fix first, whether or not you hire us. Platform share and account performance need access or an export. We make clear what we checked and what still needs data.