A public commitment
The Clean Shelf Policy
Four commitments. Every client agreement incorporates them as printed here.
Clause one
One client per category.
We will not run media or shelf work for two brands competing for the same shelf. If you and a prospective client share a category, the prospective client is declined.
Clause two
No company equity in any client.
Le Grocerie holds no ownership stake in any business we work for, and accepts none as payment.
Clause three
No preferential treatment for the owners’ brands.
Where a brand owned by one of our owners is a client, it receives the same team, the same reporting and the same holdout discipline as every other account, and it appears in the same conflict register.
Clause four
Disclosure of any owner investment that could conflict.
If an owner of this company holds a personal investment that could touch your category, you hear it from us before you sign, in writing.
If you’re working with someone else, it’s worth asking them for theirs.